The beautiful journey of ODHNI has been started in 1999 by its Co-Founder Puneet Jain & Yatin Jain with a first retail store in Delhi, India. 5 Years ago in 2014, we launch our exclusive Online Store Collection which reflects a certain standard of tradition & Class. It also revolutionizes fabrics as used ethnically.


The beautiful journey of ODHNI Yatin started his career at his family-owned business—Paramount Tractors where he received training in in-house trade of tractors spare parts. After the years of extensive learning and practice, he turned towards his mother’s brand new venture in ethnic wear retailing—ODHNI. He supported his mother, Shashi Jain and elder brother Puneet Jain to nurture the business from the roots.
Along with the journey of ODHNI from 500sq. ft. store, the entrepreneurial journey of 17-year old Yatin also began. A tender age, less understanding of apparel retailing, and the tough market competition posed for him many challenges during the initial years. Always having in mind the old saying, “Slow and steady wins the race”, Yatin learned the nuts and bolts of making business. His stint in tractor’s spare parts trading taught him one important lesson—customer satisfaction is the key to business success. And, so he imbibed the customer-centric approach and culture to make ODHNI register impressive growth in double digits.

Why to Visit us

ODHNI is a place where you will find a wide range of ethnic garments in a rich color, Ethereal fabric, artisanal prints, world-class craftsmanship exotic patterns form a jovial blend. Each Product of ODHNI has a story to tell. The heavenly tints stunning prints set the mood to take the leap.

Our Mission

We want to provide a memorable shopping experience for both online offline to the buyers a sense of satisfaction on their faces. With exclusive designs matchless quality timely delivery, We want to meet the expectations of every buyer at the best.

 Our Vision

We aim to grow faster better with satisfying all the needs of the buyers in terms of attractive designs, appealing Patters, high-quality affordable pricing. We Want to give World-class Online Shopping joy to Our Customers.