The beautiful journey of ODHNI Yatin started his career at his family-owned business—Paramount Tractors where he received training in in-house trade of tractors spare parts. After the years of extensive learning and practice, he turned towards his mother’s brand new venture in ethnic wear retailing—ODHNI. He supported his mother, Shashi Jain and elder brother Puneet Jain to nurture the business from the roots.
Along with the journey of ODHNI from 500sq. ft. store, the entrepreneurial journey of 17-year old Yatin also began. A tender age, less understanding of apparel retailing, and the tough market competition posed for him many challenges during the initial years. Always having in mind the old saying, “Slow and steady wins the race”, Yatin learned the nuts and bolts of making business. His stint in tractor’s spare parts trading taught him one important lesson—customer satisfaction is the key to business success. And, so he imbibed the customer-centric approach and culture to make ODHNI register impressive growth in double digits.